Genuine foundations and best practices, reputation, and business vision. Communication at the right point.

01 Who We Are

Experience and innovative spirit

Punto is an agency that plans and executes communication and relationship strategies for organizations, focusing on people, business, and reputation. Using both classic PR approaches and evolving tools powered by AI, it has deep expertise in the technology, finance, and health sectors, with B2B and B2C clients. The agency operates in Latin America and has a presence in Portugal and the United States.

Made from a combination of experienced professionals and young talents, the agency knows how to engage strategic partners whenever necessary, adding different perspectives and amplifying the impact of its solutions. This approach allows it to work on large-scale projects as well as more targeted and specific initiatives, always guaranteeing highly qualified and personalized service.

The recently launched Virgola is the evolution of the agency’s division that develops communication products, such as websites, podcasts, videocasts, and printed materials.

02 What We Do

Strategy and Execution

Communication is our thing, from strategy conception to its execution, with a careful, people-oriented, and results-driven approach based on metrics. From press relations to product and news dissemination, including digital communication, crisis management, training, data utilization, and results measurement, the entire modern arsenal of an agency is used to establish genuine connections for the client.

Our purpose

To facilitate communication between organizations and their audiences, respecting best practices and conduct, in order to build and/or consolidate reputations on genuine foundations, with positive repercussions for projects and businesses.

Public relations

Humanization and technology

Full-service PR provided by a team that blends experience and youth, that focus on building relationships with strategic audiences.

Communication products

Format, context, message

Podcasts, videos, websites, publications and printed materials, intranets—communication pieces created to enable actions and the implementation of strategy.

Social Media Management

The right tone in the right channel

Communication and business objectives guide the content and its format, aiming to achieve the most effective delivery and highest engagement.

Training

Corporate surname

An executive carries the corporate surname, whether they like it or not. A professional who is prepared to speak with the media and new channels delivers more and performs better.

What We Do

Public relations

  • Communication strategy
  • Media and strategic audience relations
  • Reputation management
  • Crisis communication
  • Events and brand activations
  • Media monitoring and analysis

Communication products

Virgola is the company from Punto group specialized in products and materials creation to convey the communication of companies and organizations.

  • Websites, hotsites, intranets
  • Corporate publications
  • Corporate videos, animations, podcasts, and videocasts
  • Graphic design
  • Events and activations

Social Media Management

Ensure your brand’s digital presence with creativity, professional content, and a focus on engagement and results.

  • Creation of posts, videos, stories, and reels
  • Content strategy and planning
  • Interaction with followers
  • Media campaigns
  • Reports – metrics and insights

Training

Customized modules to prepare executives and spokespeople for interviews and contacts with the press and general stakeholders, with special attention to crisis scenarios.

  • Interview warm-up
  • Communication best practices – what to do and what to avoid
  • Crisis management
  • Simulations

Clients

03 How We Do

Genuine approach

The communication ecosystem has changed significantly; there are more risks (and opportunities), and the scenario favors transparency, empathy, and familiarity, both with the most traditional PR tools and with what innovation brings to client service.

Credibility and content

One of an organization’s most valuable assets is the credibility it enjoys with citizens, consumers, or specific audiences. This is earned through content that is truthful, relevant, tailored to its target audience, and delivered through the right channels.

No small talk

Communication is a strategic tool that can be used not only for the obvious promotion of actions, services, and products, but also as a bridge to establish connections with key audiences and move the needle on public opinion, with measurable impacts on reputation and business.

Reliable guidance

Consultants with over 20 years of experience in sectors like technology, finance, new media, sustainability, and health make connections with media professionals, the business sector, and influencers. In Brazil and Latin America.

04 Where We Are

América Latina

Partners and representatives in key Latin American countries enable Punto to operate and coordinate communication initiatives and events in the region, for both B2B and B2C clients.

Portugal

Collaborators and partners in Lisbon enable cross-functionality: Brazilian organizations can count on coordination of initiatives that require communication in Portugal and vice versa.

05 Contact Us

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Privacy

Privacy Policy

Last updated: May 29, 2025

Punto Comunicação respects the privacy of its users and is committed to protecting the personal data collected through its website https://puntocomunicacao.com.br, in accordance with applicable legislation, namely Law No. 13,709/2018 (General Data Protection Law – LGPD) and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection Regulation – GDPR).

1. Data Controller

The processing of personal data collected through this website is the responsibility of Punto Comunicação. For any questions related to data protection, please contact us by email: punto@puntocomunicacao.com.br

2. Personal Data Collected

Through this website, we only collect the following data:

  • Name (required)
  • Email address (required)

This data is provided voluntarily by the user, through registration or contact forms.

3. Purpose and Legal Basis

Personal data is processed exclusively for:

  • Sending informative and promotional communications from Punto Comunicação, including newsletters, events and educational content

The processing is based on the free, specific, informed and explicit consent of the data subject, given at the time of submission of the form.

4. Data Retention

The data will be kept as long as the holder maintains their active consent or until they request its deletion. The user may, at any time, unsubscribe through the link included in all communications sent or by requesting it by email.

5. Security and Confidentiality

Punto Comunicação adopts appropriate technical and organizational measures to guarantee the security and confidentiality of personal data, protecting them against unauthorized access, loss, destruction or unlawful alteration.

6. Rights of Data Subjects

Under applicable legislation, the data subject may, at any time:

  • Check your stored personal data
  • Request rectification or update
  • Withdraw consent and request deletion of data
  • Object to processing for marketing purposes

The exercise of these rights can be done by direct contact to: punto@puntocomunicacao.com.br.

7. Data Transfer

Data will not be shared with third parties or transferred outside the European Economic Area. Email sending services (Mailchimp, Brevo or equivalent) may be used, which comply with legal requirements regarding data protection.

8. Changes to the Policy

This Policy may be updated periodically. Any changes will be posted on this page with a review date. We recommend regular consultation.

Punto Comunicação
https://puntocomunicacao.com.br
Contact: punto@puntocomunicacao.com.br